Lead Inbox · Action Plans · MLS · Calling · AI
Sell more homes.
Chase a lot less.
GiorenCRM gets a real person on every new lead in minutes, keeps every buyer and seller warm automatically, and pulls your listings straight from the MLS. Built for residential — not retrofitted from anything else.
From $49.99/mo · no per-seat surprises · cancel anytime · ask Angela anything
Your morning briefing
- Call Maria Lopez — new Zillow lead from last night, pre-approved and touring this weekend.
- Reply to the Patels — their follow-up was due yesterday.
- Check in with D. Chen — under contract, but quiet for 15 days.
Lead Inbox 2 new
Auto-distribute: on
Maria LopezHot
2m ago“We're pre-approved and want to see homes in Winter Park this weekend…”
James & Priya Patel
11m ago“Looking to sell our townhouse and upgrade — what's it worth?”
How it works
From signup to a working lead machine — in an afternoon.
Sign up in two minutes
Create your account, name your brokerage, and you're inside — your own private CRM at your-name.giorencrm.com. The 14-day trial includes everything on your plan; cancel before it ends and you pay nothing.
- Invite your agents from Team settings
- Solo or Team — switch plans anytime
Bring in contacts & listings
Import your database from any CRM via CSV, pull contacts from HubSpot, and connect your MLS — a Matrix export imports in one click, and a live RESO feed keeps prices and statuses fresh every morning.
- Contacts, companies, and past clients with full history
- Listings with photos, beds/baths, MLS numbers
Turn on the machine
Flip on lead routing and every new lead lands in the shared inbox — first to claim wins, or round-robin assigns it automatically. Action plans start the follow-up the second a lead arrives, and pause the moment they reply.
- AI briefing tells each agent who to call every morning
- You watch it all from the broker dashboard
Speed to lead
Every lead answered in minutes, not days
New leads from your website, portals, or imports land in one shared Lead Inbox. Agents race to claim them — or the round-robin distributes fairly across the team. Nobody's lead sits unanswered overnight, and the broker sees exactly who took what.
- First-click claiming with a full audit trail
- Round-robin auto-routing you can switch on per office
- Smart Lists that update themselves — new leads, buyers going quiet, past clients due a check-in
Lead Inbox 2 new
Auto-distribute: on
Maria LopezHot
2m ago“We're pre-approved and want to see homes in Winter Park this weekend…”
James & Priya Patel
11m ago“Looking to sell our townhouse and upgrade — what's it worth?”
Built-in calling
One tap, and their phone is ringing
Tap Call on any contact: your phone rings first, then we connect the client — from your business number, not your personal cell. Every call is logged with live status, duration, and outcome on a monitoring board built for team leaders.
- A business number for every agent
- Broker dashboard: calls today, talk time per agent, outcomes
- Optional call recording — off by default, one toggle when your state allows it
23
Calls today
112
This week
7:26
Avg duration
Sofia R. → Maria Lopez
Marco B. → D. Chen
Sofia R. → J. Patel
Automated follow-up
Follow-up that runs while you're showing homes
Action Plans are sequences of emails, tasks, and texts that start themselves — on a new lead, on a stage change, on any trigger you choose. The moment a client replies, the sequence pauses and hands the conversation back to the human.
- Ready-made plans for buyer leads, seller leads, and past clients
- Every step editable — add, remove, re-time, or write your own
- WhatsApp built in, where your clients actually reply
New Buyer Lead Active · 14 enrolled
Instantly
Welcome email + agent intro
Day 1
Task: call within 24 hours
Day 3
Curated listings email
Day 7
Check-in text — pauses if they reply
Your intelligence layer
Start every morning knowing exactly who to call
The AI briefing reads your pipeline overnight: overdue follow-ups, fresh leads still unclaimed, deals under contract that have gone quiet. Every agent opens the dashboard to a plain-language action list — no report-digging.
- Prioritized: overdue first, new leads second, cooling deals third
- Angela, the built-in assistant, answers questions about your data
- Nightly MLS sync keeps every listing's price and status honest
Your morning briefing
- Call Maria Lopez — new Zillow lead from last night, pre-approved and touring this weekend.
- Reply to the Patels — their follow-up was due yesterday.
- Check in with D. Chen — under contract, but quiet for 15 days.
Make it yours
Add what you need. Remove what you don't.
Every office works differently. GiorenCRM ships opinionated defaults you can reshape in Settings — no consultants, no “implementation phase.”
Custom fields
Track what matters to your office — add fields to any contact.
Smart Lists
Saved live filters. Create your own or edit the four defaults.
Action Plans
Add steps, remove steps, change timing — or build from scratch.
Brokerage website
A branded public site and a page for every listing, included.
Five languages
English, Spanish, Italian, French, German — per listing and client.
Business numbers
Pick a number per agent, in your area code, from Settings.
Recording control
Call recording is off until the broker turns it on. Your call.
Roles & visibility
Admins see everything; agents see their own book of business.
Two-minute walkthrough
See it in action.
Sound on for the full experience · approximately 2 minutes
Q&A With Angela
Ask Angela anything.
Real-time answers about features, pricing, integrations, ROI — in plain English (or Italian). When you're ready for a real demo, drop your email and Biagio will reach out personally.
Try one of these
Angela
from Gioren · online
Pricing
Two plans. Everything included.
Every feature on both plans. 14-day free trial. Cancel anytime.
Add Calling — $25/mo flat
Business numbers, bridged calls, broker monitoring, optional recording — for your whole account.
Add it during checkout
Full comparison and FAQ on the pricing page.
Questions
Everything people ask before signing up.
How long does setup take?
Most offices are working leads the same day. Signup takes two minutes; importing contacts via CSV takes another ten. Connecting a live MLS feed depends on your board's approval, but Matrix CSV imports work immediately.
Can I import my data from another CRM?
Yes — export contacts from any CRM as CSV and import them in one step, with field mapping. HubSpot connects directly. Your notes, phones, emails, and tags come along.
How does the MLS integration work?
Two ways: upload a Matrix CSV export any time, or connect a live RESO Web API feed from your MLS so listings, prices, and statuses refresh automatically every morning.
How does the calling system work?
It's an add-on at $25/month for your whole account. Each agent gets a business number. Tap Call on a contact: the agent's own phone rings first, then we bridge the client — caller ID shows the business number. Team leaders get a monitoring board with live status, durations, and per-agent talk time.
Can we record calls?
Yes, but it's off by default. An admin can enable recording with one toggle. Recording consent laws vary by state — several require both parties to consent — so we leave that decision with your broker.
Does WhatsApp really work inside the CRM?
Yes — send and receive WhatsApp messages from each contact's page, with the full conversation history. For international and relocation clients it's usually where deals actually happen.
What exactly does the AI do?
Two things, both included: a morning briefing that reads your pipeline and tells each agent who to call and why, and Angela — an assistant who answers questions about the platform and your data. No AI features are locked behind higher tiers.
What's the difference between Solo and Team?
Features are identical. Solo ($49.99/mo) is one agent seat. Team ($599/mo) covers up to 25 agents — under $24 per agent — plus the broker monitoring views. You can upgrade from Solo to Team anytime and billing prorates.
Can I cancel anytime?
Yes. Monthly billing, cancel in two clicks from Settings → Billing. Cancel during the 14-day trial and you're never charged. Your data is exportable as CSV whenever you want it.
What languages does support speak?
English and Italian, from the team that builds the product. The app itself supports five languages for client-facing content.
Your next listing deserves
better follow-up.
Built by Gioren Tech in Florida and Italy. Try everything free for 14 days — then from $49.99 a month.